Surprising Video Concepts to Consider
Video content is just as popular and influential as written content. The viral nature of videos, especially on YouTube is an appealing market and they have a shelf life that outlives written content. You don't want your videos to seem like advertisements but you want to also be able to distinguish your brand. So what exactly do you do to create branded videos that people want to watch?
Not all advertising or brand promoted videos is a bad thing. Just look at the Super Bowl. Millions of people stay tuned for the advertisements. Consider these video concepts.
How to videos - these videos don't gain a lot of views at the front end but there is solid long-term strategy. They provide immediate use for the consumer while allowing you to showcase your brand. You can make and how to video directly related to your product or service.
Interactive videos - videos are premade content but they still are able to be interactive. For example, YouTube annotations allow users to click on links directly in the video.
Prank videos - these videos aren't appropriate for all business models but they tend to go viral because of their humorous nature.
Testimonial videos - when people are on the verge of making a big purchase they want to know how others have responded to the product. A compilation video of authentic consumer testimonials can help.
User created content - consumers respond favorably to user created content. Major news sites such as CNN and Fox news have entire portions of their web presence dedicated to user reporting and uploaded clips.
Vine-six second social media clips are growing in popularity and an easy way for your brand to show off its personality and creativity.
Storyline - you can always rely on short stories to effectively promote your brand. They allow people to connect immediately with the brand and other consumers.
Animation - using animation gives personality to your brand and also allows you to accomplish visual feats that you can't in a real-life video.
Time-lapse video - these capture amazing sites such as sunsets or marathons and have lasting power.
Silent film - many ads don't even use words and the images and music on the screen are enough to elicit emotion.